LVMH and Dreyfus bet on the SMCP group

Dear readers,

Since 2005, in France, acquisitions increase a lot and I want to talk you about one of them.

This acquisition concerns the most important group in the fashion area LVMH and three very famous French fashion brands (SMCP group: Sandro Maje Claudie Pierlot)

These brands propose clothes for young women; it’s very chic and classic.

In fact, the LVMH group decides to extend one more time its activity.

Concerning this acquisition, two persons have become majority shareholders this Monday: Arnault family and Dreyfus family. 

They actually hold 51% shares of SMCP group, other shares are holding by brand founder members. This operation has been realized via L Capital hedge found (From Arnault family) and Floran hedge found (From Dreyfus family).

This acquisition is very important for SMCP group because it will permit its internationalisation. 

These three brands are working very well in France and it will surely work abroad in Asia, Europe and United States.

The group predicts to have a 180 million of Euros turnover in 2010.

Recently, L capital and Floran have buy Pepe Jeans and Hackett brands.

I think that acquisitions for brands can be a real help to develop products, brand image and internationalisation for example.

In this case, LVMH is a luxury group with interesting brands, so this acquisition gives a good image to the SMCP group. I am sure that this group will enjoy a good evolution.

 Regards,

Pauline


Source:

http://tempsreel.nouvelobs.com/index.html
www.maje-paris.fr
www.sandro-paris.com/
claudie-pierlot.placedestendances.com/