mercredi 22 septembre 2010

Apple negotiates the creation of one numeric kiosk with American editors

Another Apple innovation! I have read in the French economic newspaper “les Echos” that Apple proposes now to their consumers a new service in relation with the I-Pad.



According to Bloomberg, a digital kiosk will be on service in two months. It will facilitate the application access for the I-Pad.
It will propose to consumers reading a magazine or newspaper online. It will be similar to the application Ibook but to use it you have to pay a subscription each month.
We can see here that Apple really wants to dominate its consumer and what he can do with his Apple product.

Apple always succeeds with all its innovations because the brand provides security and simplicity.
As we know, the new target group for all electronic products is elder people (aged 60-80). This target group wants to use computers or products like the ipad but they are mainly looking for simple things to use. Apple recognized the demand, and I am sure they will succeed with this new service.
But nothing is done yet…


Actually, there is a main problem, Apple wants 30% of the profit (as with videogames and music applications) but editors disagree with that.
Now we have to be careful and see if this new digital kiosk will be available in two months…  


Regards,


Pauline


Sources:

- www.apple.com
- www.lesechos.fr

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